Tagline: Architecture + Interiors
Industry: Architecture/Interior Design
Madeleine Boos is inspired by the notion of clean lines against the changing face of nature. In her work, she strives for a sensual minimalism fused with an urban chic aesthetic. The logo we created conveys the harmony and balance found in Madeleine’s work. We utilized the power of the QR Code to quickly connect her website from a printed 40×40 inch poster. The website functions not only to promote her work, but also as a vehicle to showcase her portfolio of projects. Hence, we placed the interactive portfolio right on the home landing page. With the website, we utilized the power of WordPress to create a platform for promoting her business. The CMS allows her staff to edit and add content, keeping valuable information, including the portfolio, current and up to date. It is also designed with growth in mind–easily extendable.
