Industry: Fine Arts
Formally trained at the Art Institute of Pittsburgh and the Pennsylvania Academy of Fine Arts, Russell Recchion is an award winning portrait painter with paintings in collections in Europe and across the United States. Special attention was paid to convey Russell’s classical and highly refined style. Using a classic serif font was essential for his logo. Exceptional thought was put into the spacing of the letters as well as the layout of every print and web project. The rich embroidered fabric was used to suggest luxury and tradition as well as a great textural back-drop. This look of sophistication was carried throughout all print, web, social media, and email marketing. The website was a redesign and pulled together his separate blog from Blogspot. It is a CMS website built with WordPress that includes a blog, several galleries, and a full store. It allows Russell to easily update all of these areas and be in control of promoting and selling his work.